Robert Pattinson Named First-Ever Celeb Spokesman for Dior Menswear

Robert Pattinson has been tapped as the new face of Dior menswear, marking the first time a celeb has taken on the role. Courtesy Dior

Putting that brooding to good use! Robert Pattinson is the new face of Dior menswear, marking the first time a celeb has ever stepped into the role.

In a campaign shot by Karl Lagerfeld, the Twilight alum, 29, smoldered beautifully, casually lounging in a plaid top, jeans and aviator shades in one snap, while modeling a trench coat (and a mysterious gaze) in a second.

Pattinson, who is engaged to FKA twigs, has long enjoyed a close relationship with the French fashion house. He first partnered with the label in 2012 for the Dior Homme fragrance ads, which included a romantic, black-and-white commercial.

Robert Pattinson for Dior's menswear. Courtesy Dior

While the Cosmopolis star may be the first male actor to model for Dior men's clothing, he joins a long list of ladies who have posed for the women's line, including Jennifer Lawrence, Natalie Portman and Rihanna.

Pattinson's campaign will officially launch on April 1.

SOURCE: usmagazine